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People are not rational, so why build businesses as if they are?
Behavioural economics is a field of study that combines psychology and economics to better understand how people make decisions. Unlike...
David Fullerton
Dec 8, 20222 min read
The 5 T's of investing in start-ups
As an investor, there are certain key factors that you look for when assessing a new startup. These factors, commonly known as the 5 T's,...
David Fullerton
Dec 5, 20222 min read
4 Ways to Dominate the First Page of Google as a small business
Understand the 4 ways customers search for businesses online and you will understand what you need to dominate on the first page of...
David Fullerton
Jan 12, 20226 min read
Business Model Canvas Explained
For those not familiar with the business model canvas, it is used as a strategic planning tool. It allows you to plan the ideas of how...
David Fullerton
Jan 12, 20222 min read
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