top of page
Start up
People are not rational, so why build businesses as if they are?
Behavioural economics is a field of study that combines psychology and economics to better understand how people make decisions. Unlike...
David Fullerton
Dec 8, 20222 min read
The 5 T's of investing in start-ups
As an investor, there are certain key factors that you look for when assessing a new startup. These factors, commonly known as the 5 T's,...
David Fullerton
Dec 5, 20222 min read
Business Model Canvas Explained
For those not familiar with the business model canvas, it is used as a strategic planning tool. It allows you to plan the ideas of how...
David Fullerton
Jan 12, 20222 min read
bottom of page